NGNext Gen Marketing

Generative Engine Optimization

Get Your Brand Cited by AI.

Turn your brand into a trusted source for ChatGPT, Gemini, Perplexity and the next generation of search.

Generative Engine Optimization builds the authority, mentions and citations AI systems can discover and evaluate.

Built for the era of AI search.

Entity

Central entity

Your brand

Authority signals

ChatGPT
Perplexity
Google AI
Gemini
Copilot
Publications
Sources
The shift

Search is changing.

People are no longer just searching Google. They’re asking AI — and AI synthesizes information from a broad ecosystem before producing an answer.

What’s the best catering company in Stockholm?
Which accounting firms should I consider in Stockholm?
Who are the best providers of my service?
Which companies offer this product?

Traditional SEO

Blue links

Rankings

Clicks

GEO

AI answers

Brand mentions

Citations

Recommendations

Ranking is no longer the whole game.

The discipline

What exactly is GEO?

SEO helps search engines rank your website. GEO helps AI systems understand, trust and reference your brand.

The work strengthens your probability of appearing by making reliable brand information easier to discover and evaluate.

Entity recognition
Brand mentions
Third-party authority
Citations
Relevant content
Digital PR
Structured information
Topical authority
Consistent brand signals
AI visibility monitoring
Method

Our GEO Engine

A measured system for understanding your position, strengthening relevant signals and tracking change.

01

Audit

We analyze brand mentions, AI citations, competitor visibility, entity presence, source coverage and missing authority signals.

02

Strategy

We identify the sources, topics and signals that can strengthen your presence.

03

Citation & authority building

We create and distribute relevant brand mentions, articles and content across third-party websites and relevant platforms.

04

Entity optimization

We strengthen the consistency and discoverability of your business across the web.

05

Monitor

We continuously test AI search results and track how your visibility changes over time.

Explore the process
Citation ecosystem

Build the sources AI can discover.

AI systems don’t operate from your website alone. They synthesize information from websites, publications, databases, communities and other sources.

A citation campaign expands your third-party footprint. Those references can become part of the broader information ecosystem AI systems use when generating answers.

Brand Mention

External Article

Industry Publication

Relevant Website

Community Discussion

Reference Source

More relevant sources. Stronger authority signals.

No placement guarantees a direct citation in ChatGPT or another answer engine. Relevance, quality and consistency guide the work.

Measurement

AI visibility, made visible.

Track mentions, citations, source coverage, competitor visibility and query-level change over time.

AI visibility monitor
Illustrative demo

AI Visibility

72%

+18% vs prior period

AI Mentions

142

+31% vs prior period

Citations

384

+64% vs prior period

Source Coverage

68%

+12% vs prior period

Visibility over time

Tracked answer-engine queries

Competitive intelligence

See who AI recommends.

We identify where competitors are being referenced and where your brand has gaps. Metrics stay factual — no simplistic winner score.

EntityAI mentionsCitationsSource coverageTracked queries
Your Brand14238468%32
Competitor A17640174%32
Competitor B9828959%32
Competitor C12131563%32
Run a GEO Audit
Applications

Built around how your market is discovered.

E-commerce

Strengthen product, category and brand signals across sources buyers and AI systems can discover.

Local businesses

Clarify services, locations and reputation signals for location-based recommendations.

SaaS

Build category authority and clearer product associations across industry sources.

Professional services

Improve expertise signals around specialist services, sectors and locations.

Healthcare

Support accurate, careful discoverability through credible and contextually relevant sources.

Finance

Strengthen transparent entity and expertise signals in a high-trust category.

Hospitality

Expand destination, experience and recommendation visibility across relevant sources.

Agencies

Add white-label GEO campaigns and recurring visibility reporting to existing retainers.

Reporting

Don’t just build citations. Measure what changes.

Monitor AI search queries, brand mentions, source references, competitor visibility, citation growth and trends over time.

AI visibility monitor
Illustrative demo

AI Visibility

72%

+18% vs prior period

AI Mentions

142

+31% vs prior period

Citations

384

+64% vs prior period

Source Coverage

68%

+12% vs prior period

Visibility over time

Tracked answer-engine queries

GEO audit

Find out how visible your brand is to AI.

Share your current position and priorities. We’ll identify the discoverable signals, competitor gaps and source coverage that deserve attention first.

Which AI platforms matter most to you? (optional)

No guarantees or automated scores. A considered review of your discoverable signals.

Answers

Questions, answered clearly.

Read all FAQs

Your next search channel

Your customers are already asking AI.

Make sure your brand is part of the answer.